Testing a product hypothesis
A team believes commuters will pay for reserved bicycle parking near a station. Which action provides the most useful early test of that hypothesis?
A
Ask only team members whether their own idea sounds impressive.
B
Treat social media views as proof that every commuter will purchase.
C
Build a large permanent facility before seeking any customer evidence.
D
Ask target commuters about their current parking problems and test interest in a clearly priced pilot offer.
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