Choosing a channel for a target customer
A business sells fresh prepared lunches to workers in one office complex. Customers prioritize quick pickup during a short lunch break. Which distribution choice most directly addresses this need?
A
Requiring customers to visit several separate stores for one order.
B
A nearby pickup location with advance ordering and a reliable collection window.
C
Shipping each lunch to a distant warehouse for pickup the next week.
D
Changing the product’s name without changing access.
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