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AP Business with Personal Finance/Unit 2: Marketing
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Interpreting a convenience sample

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A team surveys 30 friends, all of whom attend the same club, and finds strong interest in a new planner. What is the best interpretation?

A

The results are useful preliminary feedback, but the sample may not represent the wider target market.

B

The survey proves that every student will buy the planner.

C

The number 30 automatically makes selection bias impossible.

D

The team must ignore all customer feedback because the sample is imperfect.

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