Comparing financial and nonfinancial consequences
A fictional business is choosing between two locations. Location A has lower rent; Location B is more accessible to customers and employees. Which decision process is most defensible?
A
Choose B without assessing whether the business can afford it.
B
Change the criteria after choosing a favorite so it always wins.
C
Compare both options using defined financial and nonfinancial criteria tied to the business’s goals.
D
Choose A solely because any lower cost must maximize every business goal.
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