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Ethical Handling of Personally Identifiable Information

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A company is developing a recommendation algorithm that relies on customer data. Which of the following implementations represents the most ethical approach to handling age as Personally Identifiable Information (PII)?

A

Creating shadow profiles that infer age from browsing habits

B

Using k-anonymity to ensure age data cannot uniquely identify users

C

Storing exact age with user profiles to improve recommendations

D

Sharing anonymized age data with third parties without consent

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