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AP Microeconomics/Unit 1: Basic Economic Concepts
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Optimal Consumption and Marginal Utility

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According to the optimal consumption rule, if a consumer’s marginal utility per dollar spent on Good A is greater than that for Good B, which of the following actions should the consumer take to maximize total utility?

A

Continue spending the same amounts on both goods to maintain balanced consumption regardless of marginal differences.

B

Increase spending on Good B to boost its marginal utility until it matches Good A.

C

Reallocate spending from Good B to Good A until the marginal utility per dollar is equalized across both goods.

D

Stop consuming Good A altogether to force a natural balance in utility levels.

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