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AP Microeconomics/Unit 1: Basic Economic Concepts
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Perfect Competition and Market Entry

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What is the most likely effect on an individual firm in a perfectly competitive market when new firms enter?

A

The existing firm sees an upward shift in its demand curve as it loses customers to new entrants.

B

The existing firm’s demand curve remains unchanged but becomes more elastic.

C

The existing firm decreases production as it gains more control over its prices and output levels.

D

The existing firm increases its product’s price due to decreased supply from new entrants.

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