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AP Microeconomics/Unit 4: Imperfect Competition
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Natural Monopoly Price Regulation
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What is the primary reason a government would regulate a natural monopoly by requiring it to set its price equal to its average total cost (ATC)?

A

To enable the natural monopoly to engage in aggressive price discrimination, thereby creating a market outcome where consumer surplus is maximized despite the higher production costs associated with natural monopolies.

B

To incentivize the natural monopoly to expand its market share by allowing it to earn exceptionally high profits through economies of scale that encourage overproduction and market saturation over time.

C

To ensure that the natural monopoly increases its output far beyond the point where marginal cost equals marginal revenue, thereby forcing the market into a state resembling perfect competition.

D

To limit the firm’s ability to earn excessive profits and ensure that prices reflect a fair return for consumers, even though the firm may only break even by earning normal profits.

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