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AP Microeconomics/Unit 4: Imperfect Competition
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Perfect Price Discrimination Effects

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What is the effect on the market if a firm is able to charge each customer a price equal to that customer’s maximum willingness to pay?

A

The firm would capture almost all the potential consumer surplus as producer surplus by charging each customer their reservation price.

B

Prices will converge towards a more uniform rate as the firm finds the most common willingness-to-pay level among customers.

C

There is one equilibrium point where all other products will be sold at a single market price to maximize profits.

D

Market equilibrium quantity increases but at lower overall profits since the seller must meet the diverse pricing expectations of individual customers.

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