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AP Psychology/Unit 2: Cognition
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Research Design in a Memory Study

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In a groundbreaking study by Craik and Tulving (1975), participants were shown words and asked different types of questions: about the word’s appearance (structural), its rhyming (phonemic), or its meaning (semantic). Those who processed words semantically showed significantly better recall (85%) compared to phonemic (65%) or structural processing (50%). Which research design was employed in this study?

A

Experimental design

B

Correlational study

C

Naturalistic observation

D

Case study

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