When constructing a new theoretical framework to address limitations in existing research on media effects, which approach would best synthesize various scholarly perspectives into a single cohesive model?
Focusing solely on the spiral of silence theory as a means to comprehend public opinion formation while neglecting individual psychological processes.
Strictly applying the hypodermic needle model to account for direct and immediate effects of media on audiences without considering moderating variables.
Integrating principles from cultivation theory and agenda-setting with social cognitive theory to explain the multifaceted nature of media influence.
Isolating variables from the uses and gratifications approach to understand why individuals selectively consume media, ignoring broader societal effects.
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