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Synthesizing Media Effects Theories
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When constructing a new theoretical framework to address limitations in existing research on media effects, which approach would best synthesize various scholarly perspectives into a single cohesive model?

A

Focusing solely on the spiral of silence theory as a means to comprehend public opinion formation while neglecting individual psychological processes.

B

Strictly applying the hypodermic needle model to account for direct and immediate effects of media on audiences without considering moderating variables.

C

Integrating principles from cultivation theory and agenda-setting with social cognitive theory to explain the multifaceted nature of media influence.

D

Isolating variables from the uses and gratifications approach to understand why individuals selectively consume media, ignoring broader societal effects.

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