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AP Research/Unit 4 – Synthesize Ideas
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Qualitative Versus Quantitative Methodologies
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How might a researcher’s choice of qualitative versus quantitative methods influence the conclusions drawn from a study on adolescent social media usage?

A

Quantitative methods always yield more reliable results than qualitative methods in social media research

B

The choice of method has no significant impact on the conclusions drawn from social media usage studies

C

Qualitative methods may provide deeper insights into individual experiences, while quantitative methods may offer broader statistical trends

D

Qualitative methods are inherently biased and should be avoided in adolescent social media studies

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