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AP Research/Unit 5 – Team, Transform, and Transmit
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Integrating Data in Mixed-Methods Research

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To enhance the credibility of a mixed-methods study examining the impact of social media usage on academic performance, which of the following describes the most effective integration of quantitative and qualitative data?

A

By implementing a content analysis of educational blog posts about social media without empirical data.

B

By correlating statistical analysis of time spent on social media with in-depth interviews about students’ study habits.

C

By focusing solely on ethnographic observations of students using social media during school hours.

D

By exclusively conducting surveys to gather numerical data regarding hours spent online.

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