APFIVE Measure of Association for Contingency Tables
A market researcher analyzed consumer preferences for three brands across four age groups using a contingency table. The table contains data for 600 consumers. If the chi-square statistic is 42.3, what is the appropriate measure of association to report, and what is its value?
A
Phi coefficient = 0.265
B
Lambda = 0.071
C
Contingency coefficient = 0.257
D
Cramer’s V = 0.188
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