Measure of Association for Contingency Tables
A contingency table was constructed from a sample of 600 consumers to analyze preferences for three brands across four age groups. If the calculated chi-square statistic for this table is 42.3, what is the most appropriate measure of association and its value?
A
Lambda = 0.071
B
Cramer’s V = 0.188
C
Phi coefficient = 0.265
D
Contingency coefficient = 0.257
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