Systematic Sampling and Periodicity Bias
A study uses systematic random sampling to measure customer satisfaction at a retail store that has a consistent weekly sales cycle. Which of the following potential biases is the most significant concern in this situation?
A
Selection bias, where customers are chosen based on their likelihood to provide positive feedback.
B
Periodicity bias, where the sampling interval aligns with the weekly sales cycle, potentially over-representing certain days of the week.
C
Non-response bias, where dissatisfied customers are less likely to participate in the survey.
D
Sampling frame bias, where the list of customers used for sampling is incomplete or outdated.
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