APFIVE Campaign Technology and Voter Engagement
How have advancements in communication and data management technology influenced the methods political parties use to reach voters?
A
They’ve completely abandoned traditional forms of communication like TV ads.
B
They’ve adapted methods such as targeted advertising, social media engagement, email marketing, and voter data management.
C
They’ve increased focus solely on large-scale public rallies and speeches.
D
They’ve reduced emphasis on digital means for more traditional campaigning methods like door-to-door canvassing.
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