Modern Campaign Resource Allocation
According to Sasha Issenberg’s analysis of the 2012 Obama campaign, which of the following innovations fundamentally altered how political campaigns allocate resources?
A
Centralization of campaign decision-making
B
Predictive modeling of individual voter behavior
C
Elimination of ground operations in favor of digital
D
Increased spending on traditional media buys
Question Leaderboard
Not enough data yet to show leaderboard.