Television's Impact On Political Campaigns
The shift from radio to television as the primary medium for political communication in the mid-20th century had which of the following effects on voters?
A
It would shift the campaign entirely to interpersonal door-to-door interactions, reducing mass communication.
B
It would reassure older voters accustomed to print media about the stability of traditional campaigning.
C
It would minimize the candidate’s appearance and focus instead on policy depth communicated through text.
D
It would underscore the importance of personal charisma and visual appeal, favoring candidates with a telegenic presence.
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